My Story

I'm Lisa, first time mum to a beautiful baby boy who is the inspiration for this business.

I had my son summer 2024 and although I had friends who had babies before me, I was clueless on the things I really needed for me postpartum. Of course you get prepared for what the baby needs, but less prep in my experience goes into what mum will need. It was during my postpartum period (the fourth trimester) that I really started to get a sense of the things I needed for myself.

Also, in the past, as someone who was yet to have a baby, I was clueless on what to gift my friends that were expecting.

In addition, I am lucky enough to have a lovely group of mum friends and we all have the same story of visits when people have come to hold and cuddle the baby, but in all the excitement the mum is forgotten.

Fast forward to today, I am well into my postpartum journey and have the experience to advise on how to gift new and expecting mums. Not just physical gifts, but also how friends and family can show up for, and support mum. Hold The Mum is launching with what are my personal “must haves” and I plan to expand the range in future.

For now, I am excited for you to join me on this adventure, and hope that whether buying for yourself or gifting, you find something that makes the fourth trimester that little bit more manageable.

Just remember, amidst all the excitement to hold the baby, let’s also remember to hold the mum.